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In “Jason Squirrel Starts a Company,” a new children’s author Eric Steimle, introduces young readers to the often overlooked rewards and challenges of being an entrepreneur. Sure, the world needs traditional occupations such as firefighters, nurses, and police officers. Being an entrepreneur, though, can be just as rewarding, and Jason Squirrel opens children’s eyes to the alternative path of starting their own business.
A young squirrel, Jason, eventually tires of collecting nuts each day and he hatches a plan to start his own nut collecting company. Under the wise tutelage of such notables as Stan the Banking Turtle and his financier Sarah Rabbit, Jason begins the journey of learning about financing, marketing, staffing, and overcoming the challenges of starting a business from scratch.
